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While many of us are aware of how powerful a platform blogging can be, not many realize how to generate a blog that will effectively increase in visibility and readership. Understanding what makes a blog attractive to readers, developing a unique style and voice and the importance of regular updates can help anyone create a blog that will quickly generate a large following.
First, understand that every blog whether you are discussing news or talking about designer jewelry from JR Dunn and other retailers, is providing a service to its readers. It may provide readers with information or have entertainment value. By carefully determining what the purpose of your blog is and how that purpose translates to your reader base, it becomes easier to provide readers with the ‘value added’ factor. For example, if your purpose is to drive traffic to a website that sells eBooks about gardening, you may choose to provide your readers with information about gardening.
Next, style plays a large role in how popular a blog is. While it is often difficult for any writer to find their unique voice, bloggers must be extra careful to find a style and voice that is engaging and unique to their targeted audience. Again, take some time to consider just what your readers are interested in and use that information to create a voice. Ideas include using humor, sarcasm or wit.
Finally, remember that your readers want to read your blog and that means providing them with fresh content regularly. Some experts suggest updating a blog on a daily basis – at least to start – to help generate interest and traffic. Whether you decide to update daily, weekly or on another schedule – tell your readers what your schedule is and stick to it.
These simple tips can help create a blog that quickly generates traffic.